San Jose, August, 2011. With its commitment to the environment, Toyota ranked first in the world ranking of green brands, and to the study by Green Power Image communications agency Cohn & Wolf last year, more than 90% of respondents China, India and Brazil (countries considered more developed) believe it is important that the brand you buy has environmental awareness.
For experts it is no surprise the first place, since in a study earlier this year by Consumer Reports, about perceptions of different automotive companies according to parameters such as safety, quality, value, performance, design / style , technology / innovation and the environment / green, Toyota maintained its leadership in the green category with a score of 46.
In our country, Purdy Group, distributor of Toyota, performs various actions on behalf of the environment, for example, the first Friday of the month is recycling day Zapata Branch, while the last day is Friday in City Toyota.
The company co – processes over 45 stannous of oil produced per month (about 108 thousand liters per year) and Holmic, Holmic Group company, use this oil as fuel for boilers, all under strict control ensures that not produce carbon dioxide and the oil contaminated the rivers.
Purdy Group workshops are for washing machine parts has a fat-degrading microorganisms and biological cleaning system generally works pieces without changing the liquid detergent.
Since April 2009, ox-biodegradable bags are used in which parts are delivered and in 2010 began to use in all workshops ox-biodegradable seat covers.
“This recognition from Toyota is no coincidence, the company has a strong environmental awareness, all our technologies, VVT-I, Dual VVT-I and D4D are friendly, we have the Pries a hybrid vehicle, in addition to the fleet hybrid automotive industry’s most important, we, from the automotive business, we seek how to help the planet to reduce pollution and we feel that these actions put a bit, “said Luis Mastroeni, Manager of Corporate Relations Group Purdy.